Tuesday, November 16, 2010

From court shoes to bunny slippers

Hi! My name is Alexandra Wong – Alex for friends – and I’m a word geek.

Translation: I write for a living.

Genesis
I developed serious word lust at primary-school age, a condition which I attribute cheerfully to Enid Blyton's mouthwatering picnic basket descriptions. In retrospect, the truth is much more Machiavellian (more about that later)

After graduating with a degree in English Literature, I worked my way up to sales manager in a Fortune 500 Company. The money was mostly good and occasionally obscene. I did well enough to win a couple of sales awards along the way, but something wasn’t quite right.

I found out what when my subordinate chattered excitedly one day, “Alex! Do you know how much commission we’ll be getting this quarter?”

She whispered the figure.

I dutifully widened my eyes. “That’s fantastic!”

I tried to look euphoric, but I obviously failed, because HER eyes widened and she went, “You really don’t like money huh?”

Well I wouldn’t go that far … but yeah. Money, alone, isn’t enough to rock my socks.

So I quit to find out what did. Rock my socks, I mean. I had no idea what the hell I was going to do with my life, so I did the next best thing: soul-searching.

I travelled. I figured there was a good chance I would come back with a more definite idea how I was going to put food on the table. You know, travel broadening one’s horizons and all.

So I backpacked to Kuching. Visited Turkey. Stayed in the US for 7 weeks.

I had a ball. Those experiences were too good to keep to myself, or worse, get forgotten, so I started a blog (which I’ve locked up, sorry). My small but loyal audience seemed to enjoy my stories. Heck, my friend’s MOM started following my blog.

That got me thinking. Hmm, maybe I could try getting them published? No harm trying.

So I began sending out pitches. To my surprise, all my stories got published without much trouble.

An idea began germinating … Maybe I could make a living out of writing commercially?

My baby steps into the writing world - as a serious career - began with travel articles, then navel-gazing pieces, then food reviews, then culture, then other topical issues …

Before I knew it, five years had passed. And today, on 16 November 2010, I find myself still happily scribbling about life, love and the universe - when I’m not tearing my hair out in stress that is.

That's how I made the transition from court shoes to bunny slippers.

Writing portfolio
My reports on travel, trends, food, relationships, information technology and personality profiles have made their way to numerous bastions of great writing publications. The list now includes publications with international audiences like Going Places (Malaysia Airlines inflight magazine), Malaysia Women’s Weekly, IntervalWorld (USA) South China Morning Post, Bangkok Post, Quill and Kuala Lumpur Explorer. Although I’ve written for all kinds of genres and covered all sorts of subjects, I am best known for my first-person accounts in Navel Gazer (where I try to be funny and touching and fail most of the time, but one must persevere!), my monthly column for Malaysia's highest-circulation English language daily The Star.

My work falls chiefly into two categories:

1. Media work. The abovementioned.

2. Corporate and commercial work. I develop editorial content across multiple mediums that serve as calls to action for a target audience. In English, that’s marketing and advertising collateral (corporate videos, newsletters, show dailies, press releases) and non-print media (websites and tv scripts).

I have also ghost-edited manuscripts for several Malaysian best-selling authors.

I am also a solopreneur. In 2008, I registered the enterprise WordMatters.

Academic Qualifications
My happiest academic years were spent in Universiti Sains Malaysia.

I hold a Bachelor of Arts in English Language & Literature with a minor in Mass Communication.

I still wonder how a ditzy bunny like me made it through that wilderness of William Thackeray, Philip Larkin, and Shakespeare *dramatic shudder*

Base
I divide my time between my hometown Ipoh; Penang, where I spent my formative adult years, and Kuala Lumpur, which I loathe and love in equal measures.

I've worked out of hotels, coffeeshops, cafes, friends' apartments, my car - I parked it by the roadside to key an epiphany into my handphone.

TMI
I am an egalitarian.

I am a pop culture fiend.

Some have dubbed my literary taste questionable. It certainly isn't very highbrow. It spans everything from Grapes of Wrath, to Chinese Tea Culture, to The Hitchhiker's Guide to the Galaxy, to blogs like Perez Hilton, Go Fug Yourself and Cracked.

On days when I feel like being a literary smartypants, I lurk at Slate, armed with a dictionary.

My ideal woman would be a Frankenstein of these parts: Katy Perry’s body, Lady Gaga’s chutzpah, Helen Mirren’s agelessness, Adam Lambert’s pipes and Douglas Adams’ funnybone.

Why I still write
I still get a kick out of seeing my byline :)

Monday, November 1, 2010

No beef




















Weekender, The Star, Scratching Post

No, I didn't write this headline but it was worth a chuckle anyway.

Wonderful friends ...















...and wonderful pizza :)















... Sepuluh ringgit sahaja! (Obviously I like eating here very much, and not just because it's eminently affordable)

Though the question was at the back of my mind the WHOLE time when I called Frank on Sat night, I waited till the end of our phone conversation before asking timidly, "Where did you go for dinner?"

"AJ. Ta pau."

"Were there anybody who came because of the article?" Gulp. Nervous. Sweat.

"Got."

Phew.

He continued grimly, "A LOT of people. Some cancelled their orders. What to do? He said philosophically. They all came at one shot."

This is one of the reasons I didn't want to write a full-length feature about AJ's Pizza and Pasta. Having tasted the consequences second-hand at Vary Pasta (the writer was so traumatized that he ate his pork knuckle dinner in quiet terror, while the waiters dashed about in a tizzy attending to the avalanche of customers), I knew the consequences of a review in a major national newspaper: pandemonium.

A two-man show like AJ's wouldn't be able to handle a crowd of such mob-like proportions.

All said and done, I was ecstatic when Khan sent me this message: "God bless you. You care for us."

Ah, food for my stomach, heart and soul :)

Friday, October 22, 2010

The Neophyte Writer - Oct-Dec 2009 Quill




















Pei Ling oh Pei Ling,

Beloved friend/much adored little sister/exceptional writer, thanks for reminding me about this article.

That's The Way the Cookie Crumbles, my now-defunct story-driven column in Quill (replaced with the more pragmatic Survival Tricks for the Freelance Writer) chronicled valuable lessons that may not be that obvious to wet-behind-the-ears freelance writers like myself.

Like this one dispensed by a Malaysian icon at an MPH event in 2006.



















While purists ("What, how dare you equate writing to selling?") may balk, it still ranks as the best piece of advice (i.e. practical as opposed to hopelessly idealistic and not applicable to real life) I've ever received about freelance writing.

Reading this again, I detect decidedly Cinderella-esque overtones hehe.

Would you believe it - until now, I have not plucked up the nerve to tell him about this article?

To Eric Forbes and May Lee, thanks a million for the opportunity to write for Quill!

Saturday, October 2, 2010

Latest articles

















































































Haven't had time to do my regular cataloguing cos have been occupied with work, play, and .... jeng jeng jeng ...

INDIA!!!!

So was that 18-year-old foaming-at-the-mouth wait worth it?

Hell yes.

To quote this quaint restaurant in Mysore that a rickshaw recommended to me (yes, and I use the word quaint most legitimately! Check out the menu below!), it exceeded my every expectation.




















I love the hospitable people. The vivid colours. The tongue-singeingly spicy food. The eye-popping OTT-ness.

For proof, just check out the menu below.



























Quaint kan?

I'm already planning my next trip back.

Chennai? Calcutta? Bombay?

Wednesday, August 4, 2010

Going Places, August 2010 - The Malaysian Issue



















Say triple whammy, somebody!

Not only did I have three stories in GP, two of them got a cover mention. Thank you so much Vivian. I was walking on air for most of yesterday - still am, I think. Pinch me, somebody ;)

More background details later but for now, may I present (ahem ahem) ...

















On the trail of Tunku Abdul Rahman

Thank you Sharifah Intan, Kim Gooi, Cikgu BK Yap, Anthony Law, Lubis and Tan May Lee for your invaluable input. Without you, the story wouldn't have been possible.












Town Tales

Thanks so much for your tips Rabani Ayub (who also has a photo byline in this month's issue), Anthony Law, Kelvin Egay, Boon Tan, Uncle Lim, James Tan of Motormouth fame, Mr Chong Sun Yit ... Pardon if I have accidentally missed anybody out.

























Biz Talk: Personality - Jeevan Sahadevan

It was a pleasure working with you, Jeevan :) And thanks Noelle for the introduction.

I just looked at the list and ... oh boy, I owe a LOT A LOT A LOT of people coffee :P

Saturday, July 24, 2010

I'm in heaven





























I thought this was a rather strange title - no, I didn't supply it - until a friend pointed out it could have been extracted from an old pop song:

Pity the picture didn't come out too well in print.

Here's the haul for the rest of the day:



















The institutional yong tau fu stall in Madras Lane



















The out-of-this-world linguine carbonara I was salivating over a few hours later at Carmen's. Thanks for the tip, Samantha Fong!

All in all, a great day that kind of paid off for itself, although I DID haul myself out of bed at 7.30am and only got back home at nearly midnight after squeezing in 7 appointments in a single day.

Who says freelance shake legs only?

Saturday, May 29, 2010

Spunky Madam






















In all honesty, I was never a huge fan of duck until I ate at Madam Heng's. Restaurant Hong Kong was merely another name in my litany of must-visit restaurants for the Perak Good Food Guide, which I was commissioned to write in 2008.

It was lust at first bite - the juicy-fleshed, crispy-skinned duck was simply otherworldly.

Since then, I've been a regular visitor, if not to eat, then just to drop by and shoot the breeze with the amiable auntie who runs the shop.

This story took a while to crystallize. It really is a tapestry of numerous events that seemed random and unconnected and unimportant save for their entertainment value, until the final piece - that dinner that I didn't want to happen but happened anyway - fell into place.

Unanticipated. That's how they all happen right - whether it's the right moment, the right story or the right person? :)

...

To give you an inkling just how good her roast duck is ...

















By the way, credits to Wang Shao Ming for the "I am fine, you are fine, we are fine" photo. My bad for forgetting to submit your name, no fault of The Star. Roast duck on me, ya? ;)

Saturday, May 15, 2010

Winsome Pekan















Part II, and some of my other pix that ended up on the chopping floor...




















That room which reminds me of my grandma's old house :) At RM55 per night, you can't beat Chief's Rest House for bumper value.














I managed to sneak a quick walking tour of the Royal Quarter before heading back to Kuantan. It was postcard-pretty traditional houses galore :)















My favourite animal - after dogs and cats and goats ...




















If you've never seen opor daging in your life - nah!















The Abu Bakar mosque, a majestic sight even against the overcast sky backdrop

Now. Where next? Betong? Gopeng? Dungun .... Just randomly rattling off places that have been suggested to me.

To be continued ;)

Thursday, May 6, 2010

Point me to Pekan




















Article is here















Taken at Chief's Rest House.

Of course I didn't make it all up :P

I used to go off on off-the-beaten-track jaunts like this ALL the time, before age and its attendant paranoia kicked in .... well, no more!!!

I've resolved to hit the less-trodden road at least once a month (ok lah make that two. Have to cari makan mah. How can I go off charging to obscure little towns so often?)

But I WILL make it a fixture in my schedule. I was lugubrious before I hit the road, and after I came back from Pekan, I was like a new woman!

And if there's anything that Pekan proved, there's nothing like the promise of adventure to put a spring in my step and rekindle the fire in my belly :)

*a thousand anguished editors scream CORNYYYYYYYYYYYYYYY*

Excuse me while I go eat a cup of Nelson's buttered kernels :P

Toodles,
The Flouncy Bouncy Bunny

In case anyone is wondering, I'm working on the sequel to Point me to Pekan right now, hold your horses ya. Not sure if it is going to end up on Navel Gazer or as a travel piece. Will see where the stars lead me.

*And a thousand editors shudder in horror at this shameless use of cliche*

Friday, March 19, 2010

Biz Talk: Personality




















February 2010, Going Places (MAS inflight magazine)

Sporting, gentlemanly, and one of the most articulate chaps I've had the pleasure to speak to. In other words, a dream interview candidate!

Seeking more interesting business personalities to interview for the same column. If you know of any, drop me a mail at alexandra.lywong[at]gmail.com :)

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